Sports Engineering And Recreation Asia Ltd (Seara) has an extensive boutique retail presence through out Indochina and East Asia. Nearly all commercial offices have boutique showrooms offering premium home fitness products from the same brands seen in the top commercial fitness facilities. Seara makes sure that its boutique stores are not mass-market retailers but give consumers an opportunity to purchase higher quality products direct from Seara as the authorized distributor and importer. No middlemen to share mark-ups. Seara will not sell a piece of equipment that cannot be repaired by our own service teams. Each brand we represent is a long-time reliable partner. For example, Seara is the longest standing Life Fitness distributor in Asia-Pacific. When you purchase a piece of home equipment from Seara you can upgrade or change anytime because of guaranteed trade-ins and buy backs. This service excellence is the reason many consumers come to Seara for pre-owned home or commercial equipment. You cannot get that from department store or entry level equipment on-line sellers.